Tracking that survives iPhone privacy changes.
The Meta Pixel plus the Conversions API, with your domain verified and lead, booking or purchase events tested before launch.
Attract · Stage 02
Meta Ads
Paid reach on Facebook and Instagram, with reporting you can actually read.
Facebook and Instagram advertising can work brilliantly for small businesses — or quietly burn through a budget with nothing to show for it. The difference is almost always targeting, creative, and honest reporting. We build campaigns around actual enquiries, not vanity metrics like reach or likes.
Who this is for: a business ready to pay for visibility on top of what’s organic.
What's included in our Facebook and Instagram ads management
An offer and audience plan.
Who you want, where (a radius around your service areas), and what they're offered. Warm audiences (site visitors, engagers, your customer list) are separated from new ones.
Creative made for you.
2–3 new ad variations a month: static images, carousels and short Reels edited from footage you shoot on your phone. We send a simple shot list.
Copy that sounds local.
Hooks and offers written in Australian English, checked against Australian Consumer Law. For clinics, no patient testimonials in ads, in line with Ahpra rules.
Leads that reach you in a minute.
Instant forms with one or two qualifying questions, or a matched landing page. Every lead is sent to your phone and inbox straight away.
Testing one thing at a time.
We change one thing at a time, such as the hook, image or offer. Losing ads are paused and winners get more budget, with checks twice a week.
Retargeting.
Follow-up ads for people who visited your site, watched your videos or engaged but didn't enquire.
A plain-English monthly report.
Spend, leads, cost per lead, lead quality from your feedback, which creative worked, and next month's tests.
You own: the ad account, business portfolio, pixel and audiences. Ad spend is paid to Meta on your card.
How we work
- Week 1
Brief and account check
Access, a pixel audit, past ads and your best customers.
- Weeks 1–2
Tracking
Pixel, Conversions API and events, all tested.
- Week 2
Offer, audiences and first creative
Sent to you for approval.
- End of week 2
Launch
- Weeks 3–6
Learning and testing
Twice-weekly checks, pausing losers and scaling winners.
- Monthly
Fresh creative and a report
New variations, results and a short call.
Meta needs about a week of data per ad set before judging it. Expect cost per lead to settle over the first 4–6 weeks.
Working with us
- You deal with Prasenjit, the founder, from the first call to handover.
- Our team is in Kolkata, India. Calls run 11 am–8 pm Sydney time. We keep working after your day ends, so small changes are often ready by the next morning.
- We reply within one Australian business day.
- We write for Australia. Copy and campaigns use Australian English and are checked against the ACCC, Ahpra, Spam Act and Privacy Act rules that apply to your business.
- You own your accounts. We work inside accounts in your name, and you can remove our access at any time.
Also part of Attract
Often done together