Attract · Stage 02
When someone asks ChatGPT for a plumber in your suburb, does your name come up?
AI Search Visibility — also called Generative Engine Optimisation (GEO) — is the practice of structuring your website so AI assistants like ChatGPT, Perplexity and Google’s AI Overviews mention your business when someone asks them for a recommendation. It is not the same as ranking on Google, and it uses different signals.
Australians are already searching this way, and the signals are genuinely different from SEO: ranking well on Google does not automatically mean getting mentioned by AI. Studies disagree on how much ChatGPT’s sources overlap with Google’s top results, which is why we optimise for both.
ChatGPT’s live web search runs on Bing’s index. If your site isn’t indexed in Bing, you are far less likely to appear in ChatGPT’s cited sources — regardless of how good your content is. Submitting a sitemap to Bing Webmaster Tools is step one, and most businesses have never done it.
It usually takes 2–3 months between publishing and appearing in AI answers. This work is worth starting now because it compounds and most competitors haven’t — not because it replaces search engine optimisation.
A business that already ranks reasonably on Google and wants to hold its position as customers shift to asking AI instead of searching.
We agree 20 prompts your customers would ask, such as "best physio in Parramatta for a sports injury". Each month we run them in ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot, and keep a screenshot log of who gets named.
We check that robots.txt and your firewall let in OAI-SearchBot (ChatGPT search), PerplexityBot, Bingbot and Googlebot. Training crawlers such as GPTBot are a separate decision, and it's yours.
Search Console and Bing Webmaster Tools set up, sitemaps submitted, indexing gaps fixed, and no settings accidentally blocking snippets.
Service pages rewritten so each heading asks one question and the first lines answer it: what you do, where, for whom, how long it takes and roughly what it costs.
Your name, services and locations match across your site, Google Business Profile, Apple Business Connect, Bing Places, directories and LinkedIn, and are tied together with Organization and LocalBusiness schema.
Reviews, industry directories, local media and associations, because AI answers draw on what others say about you.
A GA4 channel for visits from ChatGPT, Perplexity, Gemini and Copilot, so AI-driven enquiries show up in your numbers.
Google says its AI features don't need special files or markup, so we don't charge for things like llms.txt.
You own: the prompt log, the reports and every change made to your site.
Agree the question set and record who is named today, you or your competitors.
Crawler access, Search Console, Bing Webmaster Tools and snippet settings.
Key pages rewritten, schema added, listings made consistent.
Reviews, directories and local sources.
Same prompts, same engines, with the changes explained.
AI answers change from one run to the next, so we report trends over months, not single screenshots. Most businesses see their first mentions within 2–3 months.
No. They share foundations — crawlable pages, clear structure, useful content — but AI engines weight extractability, specificity and third-party citations differently. Studies disagree on how much ChatGPT's sources overlap with Google's top results, which is why we optimise for both.
Usually 2–3 months before new content surfaces in AI answers. Perplexity tends to pick things up fastest.
No — alongside it. Traditional search still drives vastly more traffic. This is about not losing ground as that balance shifts.
Often done together