A topic plan built from real questions.
Questions from your customers, Google's "People also ask" and your own Search Console data, each tied to the service page it supports. We plan three months at a time.
Attract · Stage 02
Content & Blogging
Answering the questions your customers are already typing into Google.
Content marketing means publishing articles that answer the questions your potential customers search for, so they find you while looking for an answer rather than looking for a supplier. It’s slower than advertising and cheaper over time.
Why it works
Many searches are specific questions, not single words. Those are exactly what an article can answer and a service page can’t.
Writing for two audiences now
Content now has to work for search engines and AI assistants, which reward different things. AI engines favour specific, extractable answers placed high in the page over general discussion. Practically: state the answer first, then explain it. That’s better for human readers too, which is why we write everything this way.
Who this is for
A business in a considered-purchase category where customers research before buying — anyone whose customers ask “how much,” “how long,” or “what’s the difference between” before they call.
What's included in our SEO content writing and blogging
A brief before any writing.
The target search, what the reader wants, an outline, internal links and sources, for your approval.
Your expertise in every post.
A 15-minute call or voice note per post gives us the real details: prices, local examples, mistakes you see. Two posts a month, usually 1,000–1,500 words.
Written by a person.
We use AI to help with research and structure. A person writes and edits every post, checks the facts and keeps it in Australian English.
Structured to be found and quoted.
The answer comes first, with one question per heading, steps and tables where they help, a short FAQ, Article schema and an author bio.
Linked into your website.
Each post links to the right service pages and two or three related posts, and older posts are updated to link back.
Published for you.
Featured image, alt text, meta title and description, publishing, and submission to Google Search Console.
Old posts kept fresh.
One older post that's slipping in rankings is updated each month.
Used more than once.
Each post becomes a Google Business Profile post and two social snippets.
A monthly report per post.
Visits, rankings and enquiries for each article, so you can see which topics earn their keep.
You own: every word, image and brief.
How we work
- Week 1
Research and a three-month topic plan
For your approval.
- Each month, week 1
Briefs approved
- Weeks 1–2
Expert input
A 15-minute call or voice note per post.
- Weeks 2–3
Drafts
One round of your edits, then final.
- Weeks 3–4
Published, linked and shared
- Monthly
Report and refresh
New posts usually take 3–6 months to reach their best rankings. Refreshes of older posts often move faster.
Working with us
- You deal with Prasenjit, the founder, from the first call to handover.
- Our team is in Kolkata, India. Calls run 11 am–8 pm Sydney time. We keep working after your day ends, so small changes are often ready by the next morning.
- We reply within one Australian business day.
- We write for Australia. Copy and campaigns use Australian English and are checked against the ACCC, Ahpra, Spam Act and Privacy Act rules that apply to your business.
- You own your accounts. We work inside accounts in your name, and you can remove our access at any time.
Frequently asked questions
How often do I need to publish?
Consistently beats frequently. One genuinely useful article a month, sustained, outperforms eight in one burst and then nothing.
Is AI-written content a problem?
Unreviewed AI content is usually generic, and generic content doesn't rank or get quoted. We use AI as a drafting tool, not a publishing one.
How long until it works?
Months, not weeks. If you need enquiries this quarter, Google Ads is the right tool and content is the thing that reduces your reliance on ads later.