Tracking tested before a dollar is spent.
Google Ads and GA4 conversions for form enquiries, calls from ads and calls from your website, tested with a real enquiry before launch.
Attract · Stage 02
Google Ads Management
Showing up the moment someone is ready to buy.
Google Ads places your business at the top of search results for the terms your customers type when they’re ready to act. Unlike SEO, it works immediately — and unlike social advertising, it reaches people already looking for what you sell rather than interrupting them.
Why Google Ads matters in Australia specifically
Search is the largest single digital channel in the country.
What it costs
Setting expectations honestly rather than quoting a best case: we set your budget from the real click costs in your area, after the audit. Budget is yours and paid directly to Google — our fee is for managing it.
Why most small business campaigns waste money
Three recurring reasons: conversion tracking was never set up properly, so nobody knows which clicks became enquiries; budget spread across broad keywords instead of high-intent ones; and ads pointing at a homepage rather than a page about the specific thing advertised.
We set up tracking before spending anything. If we can’t measure it, we can’t improve it, and you can’t tell whether it worked.
Who this is for
A business that needs enquiries this quarter rather than in six months, or one already running ads without knowing what they return.
What's included in our Google Ads management
Tight campaigns built around your services.
Campaigns split by service and area, keywords grouped by intent, and a starting list of negative keywords ("jobs", "free", "DIY", "course") so you don't pay for the wrong clicks.
Search terms reviewed every week.
We read what people actually typed, block the waste, and show you the list in your report.
Ads written for your offer.
Headlines built around your service, area, pricing and licences, plus call, location, sitelink and callout assets. Claims are checked against Australian Consumer Law, and against Ahpra rules for health clinics.
A landing page that matches.
Each ad group sends people to the most relevant page. Where that page is holding results back, we give you written recommendations or build a better one.
Leads that became jobs, fed back to Google.
We import won jobs from your CRM or a simple spreadsheet, so Google learns which clicks turn into paying work.
The right bid strategy at the right time.
We start with controlled bidding and move to automated strategies once your account has enough conversions to guide them.
Always testing.
One or two ad copy tests running at any time.
A monthly report and call.
Spend, leads, cost per lead, cost per job where we can see it, search terms, the changes we made and next month's plan.
You own: the ad account, billed to your own card. We manage it for a flat monthly fee, not a percentage of your spend.
How we work
- Week 1
Audit or brief
Your existing account, or your services, areas, margins and a budget forecast.
- Weeks 1–2
Tracking
Conversions, call tracking and GA4, all tested.
- Week 2
Build
Campaigns, keywords, negatives, ads and assets, for your approval.
- End of week 2
Launch
- Weeks 3–8
Weekly optimisation
Search terms, bids, ads and budgets.
- Month 2 onwards
Steady state
Bid strategy moves as data allows, with a monthly report and call.
Most service businesses see their first leads within the first week or two. Cost per lead usually settles over the first 6–8 weeks.
Working with us
- You deal with Prasenjit, the founder, from the first call to handover.
- Our team is in Kolkata, India. Calls run 11 am–8 pm Sydney time. We keep working after your day ends, so small changes are often ready by the next morning.
- We reply within one Australian business day.
- We write for Australia. Copy and campaigns use Australian English and are checked against the ACCC, Ahpra, Spam Act and Privacy Act rules that apply to your business.
- You own your accounts. We work inside accounts in your name, and you can remove our access at any time.
Frequently asked questions
Google Ads or SEO — which should I start with?
Ads if you need enquiries now; SEO if you can wait and want lower long-term cost. Most businesses eventually run both, since ads also reveal which keywords are worth targeting organically.
What's a realistic budget to start?
It depends on your industry's click costs and how competitive your area is. We work that out before recommending a number, rather than quoting a figure that sounds affordable and doesn't work.
Do I pay you the ad budget?
No. Your budget goes directly to Google on your own card, in your own account that you own. We charge a separate management fee.
Also part of Attract
Often done together