A brand workshop first.
A 45-minute session on your customers, competitors and the personality you want, turned into a moodboard you approve before any logo work.
Build · Stage 01
Brand & Visual Identity
Looking like the business you actually are, from your logo to the brochure on your counter.
A brand identity is the logo, colours, typefaces and rules that make a business recognisable across every place it appears. For a small business, it usually costs less than a website and gets used far more often — on the site, the invoice, the van, the shopfront and every social post.
Why this matters before you build a website
Most small businesses arrive at a web project with a logo someone made years ago, no set colours, and three slightly different versions of their own name. The website then locks all of that in place.
Sorting the identity first means the site has something consistent to apply, rather than inventing it page by page.
What you get
Not a 60-page brand bible nobody opens. You get a logo in the formats you’ll actually use (web, print, social profile, favicon), a colour palette with the codes written down, your fonts, and a short guide on how to use them. Then we put the new brand to work: a brochure and a flyer ready for the printer, plus your social profiles and stationery. A printer, a sign writer and a web developer should all end up producing the same thing.
Who this is for
A business that’s outgrown its original logo, one rebranding after a change of direction, or a new business that wants to start consistent rather than fix it later.
What's included in our brand, logo and print design
A quick name and logo clash check.
We search IP Australia's trade mark register for obvious conflicts before designing. This isn't legal advice, and we'll tell you when to speak to a trade mark attorney.
A complete logo suite.
Two or three concepts, then the chosen one in primary, horizontal, stacked and icon versions, plus one-colour and reversed. Two rounds of revisions are included.
Tested at every size.
From a 16-pixel browser icon to a shopfront sign, vehicle decal or embroidered shirt, so it stays readable everywhere.
Colours that pass accessibility checks.
Your palette in HEX, RGB and CMYK, with text and background pairs that meet WCAG AA contrast.
Fonts you're allowed to use.
Free Google Fonts or licensed fonts, with any licence cost stated up front.
A practical brand guide.
A short PDF covering logo use and spacing, what not to do, colours, fonts, photo style and a few lines on tone of voice.
A brochure and a flyer, designed and ready to print.
Your first print pieces in the new brand: a folded brochure and a single-page flyer. We shape the copy with you, lay it out, and supply print-ready PDFs with bleed and crop marks, plus digital versions for email and your website.
Set up where customers see you.
Logo and cover images sized for Google Business Profile, Facebook and Instagram, highlight icons, an email signature, a business card, quote and invoice headers, and Canva templates for social posts and future flyers.
The right file for every supplier.
SVG and PNG for the web, print-ready CMYK PDF for printers and signwriters, and a one-page sheet on which file to send to whom.
You own: full copyright, assigned to you in writing on final payment, plus the editable source files.
Paid directly by you: printing, which you can order from any printer using our files.
How we work
- Week 1
Brand workshop
Your customers, competitors and personality.
- Weeks 1–2
Moodboard and direction
One visual direction for your sign-off.
- Weeks 2–3
Logo concepts
Two or three routes, shown on real mock-ups: sign, phone screen, uniform.
- Weeks 3–4
Refine
Two revision rounds on the chosen route.
- Weeks 4–5
Build the system
Colours, fonts, guide, social and stationery files.
- Weeks 5–6
Brochure and flyer
Copy agreed, layouts designed and revised, print files prepared.
- Week 6
Handover
Files, guide walkthrough, and your profiles updated if you want us to.
Most identities, including the brochure and flyer, take about 6 weeks.
Working with us
- You deal with Prasenjit, the founder, from the first call to handover.
- Our team is in Kolkata, India. Calls run 11 am–8 pm Sydney time. We keep working after your day ends, so small changes are often ready by the next morning.
- We reply within one Australian business day.
- We write for Australia. Copy and campaigns use Australian English and are checked against the ACCC, Ahpra, Spam Act and Privacy Act rules that apply to your business.
- You own your accounts. We work inside accounts in your name, and you can remove our access at any time.
Frequently asked questions
Do I need a brand identity before a website?
Not strictly, but it's cheaper in that order. Building a website first usually means the site's colours and fonts become the de-facto brand by accident — and changing them later means changing the site too.
Will I own the logo files?
Yes. You get the source files and full ownership. You can take them to any other designer, printer or developer without asking us.
How is this different from just getting a logo made?
A logo is one asset. An identity is the logo plus the rules — which colours, which fonts, how much space around the mark — so everything you produce afterwards looks like it came from the same business.
Are the brochure and flyer included?
Yes. Every brand identity includes a folded brochure and a single-page flyer in your new brand, with print-ready files and digital versions for email and your website. Printing is paid directly to your printer.