Automate · Stage 03

Lead Follow-Up Automation

Every enquiry answered quickly, whether or not you are at your desk.

The single biggest lead-generation improvement most small businesses can make costs nothing extra: responding faster. An automated first response — sent the moment an enquiry lands, whether you’re on a job site or asleep — keeps a lead warm until a human can properly follow up.

Who this is for: a business that has, at some point, realised a lead went cold simply because no one saw it in time.

What's included in our lead follow-up automation

An instant reply to every enquiry.

Website forms, Facebook and Instagram lead ads and Google Business Profile messages all get an SMS and email reply within 60 seconds, sent in your business name.

Missed-call text-back.

When you can't pick up, the caller gets a text with a booking link. After-hours callers get a message that says when you'll call back.

A follow-up sequence that knows when to stop.

3–5 messages over 7–10 days, written with you. The sequence stops as soon as the lead replies or books.

You're alerted straight away.

Lead details go to your phone by SMS, email or Slack, and to the right person by service or area.

Every lead in one list.

Your CRM, or a simple Google Sheet, showing each lead as new, contacted, booked or lost.

Where every lead came from.

Each lead is tagged with its source (Google Ads, Meta, your Google profile, organic search, referral), so you can see which channels bring real jobs.

Spam Act rules built in.

Consent captured on forms, your business clearly identified, and STOP and unsubscribe requests honoured automatically.

Emails that reach the inbox.

SPF, DKIM and DMARC set up on your domain, so follow-up emails don't land in spam.

A monthly speed-to-lead report.

Average time to first reply, the share of leads contacted, and how many booked.

Works with what you already have.

HubSpot, Pipedrive, ServiceM8, Cliniko or a spreadsheet. You don't have to switch platforms.

You own: the workflows and message templates, set up in your accounts.

Paid directly by you: SMS costs, usually a few cents a message.

How we work

  1. Week 1

    Map your lead sources

    Every way enquiries arrive today, and how fast they get a reply.

  2. Week 1

    Messages and rules

    The instant reply, missed-call text and sequence, written for your approval.

  3. Week 2

    Build and connect

    Forms, ads, phone, CRM and email authentication.

  4. Week 2

    Test every source

    Real test enquiries from each channel, checked end to end.

  5. Week 3

    Go live

    We watch the first two weeks closely.

  6. Monthly

    Speed-to-lead report

Most set-ups go live in 2–3 weeks.

Working with us

  • You deal with Prasenjit, the founder, from the first call to handover.
  • Our team is in Kolkata, India. Calls run 11 am–8 pm Sydney time. We keep working after your day ends, so small changes are often ready by the next morning.
  • We reply within one Australian business day.
  • We write for Australia. Copy and campaigns use Australian English and are checked against the ACCC, Ahpra, Spam Act and Privacy Act rules that apply to your business.
  • You own your accounts. We work inside accounts in your name, and you can remove our access at any time.

Also part of Automate