A measurement plan in plain English.
What counts as a lead, booking or sale for your business, which actions we track, and how each one is checked.
Grow · Stage 04
Analytics & Insights
Knowing which half of your marketing is working.
Most small businesses have analytics installed and never look at it, or look at the wrong numbers. Set up properly — tracking which enquiries came from where — you can finally answer the question that actually matters: which of your marketing is working, and which isn’t.
Who this is for: a business spending money on marketing without a clear way to measure what it’s returning.
What's included in our analytics and conversion tracking
A clean GA4 set-up or audit.
Correct property settings, 14-month data retention, your own visits filtered out, booking tools tracked across domains, duplicate tags removed and key events defined.
Everything in Google Tag Manager.
One container, version-controlled, with every change tested in preview before it goes live.
Every enquiry counted.
Form sends, tap-to-call, calls from your website (with call-tracking numbers), bookings and chats, plus calls and clicks from your Google Business Profile.
Ad platforms fed correctly.
Google Ads conversions with enhanced conversions, and the Meta Pixel with Conversions API.
Leads that became jobs.
Won jobs from your CRM or booking system matched back to their source, so you can see which channels bring in paying work.
One naming rule for every link.
UTM tags for email, social, QR codes and your Google profile, so every source shows up clearly.
Cookie consent, set up properly.
Consent Mode v2 with a consent banner where it's needed. Google requires consent signals for visitors in the European Economic Area. For Australian audiences it's good practice, not a Google requirement.
A dashboard and a plain-English monthly report.
Source to leads to jobs, with three recommendations each month.
A monthly tracking health check.
We check tracking after every site change and each month, with an alert if conversions suddenly drop to zero.
Training.
A recorded 60-minute walkthrough of your reports.
You own: your GA4 property, Tag Manager container and every dashboard.
How we work
- Weeks 1–2
Audit
Every conversion tested and compared with your CRM or booking records.
- Week 2
Measurement plan approved
- Weeks 3–4
Fixes and new tracking
Built in Tag Manager and tested in preview.
- Week 5
Verify and build the dashboard
Numbers checked against the source systems.
- Week 6
Handover
Training and documentation.
- Monthly, optional
Report, health check and recommendations
Most tracking projects take 4–6 weeks.
Working with us
- You deal with Prasenjit, the founder, from the first call to handover.
- Our team is in Kolkata, India. Calls run 11 am–8 pm Sydney time. We keep working after your day ends, so small changes are often ready by the next morning.
- We reply within one Australian business day.
- We write for Australia. Copy and campaigns use Australian English and are checked against the ACCC, Ahpra, Spam Act and Privacy Act rules that apply to your business.
- You own your accounts. We work inside accounts in your name, and you can remove our access at any time.